What is Predictive Analytics and How does it help an organization’s head to make better decisions?

What is Predictive Analytics and How does it help an organization’s head to make better decisions?

Predictive Analytics is the mandatory thing that every business requires. In foreseeing the future, there are chances to make better decisions for their businesses. In the current era, most businesses have realized its importance and have implemented them.

So, how does it perform its process? Why has it gained so much popularity? In this blog, we have discussed the answers to these queries and the Importance of Predictive Analytics in Business.

Predictive analytics: Everything you should know about them

Predictive analytics is the process of utilizing data, statistical algorithms, and machine learning strategies to figure out the likelihood of future events based on historical data. The major aim of this strategy is to go beyond knowing what has happened to come up with the best answers for what will happen in the upcoming years.

This technology has been here for a decade but has recently gained popularity. More and more organizations are turning to predictive analytics to enhance their bottom lines and competitive advantage.

Here’s why:

  1. Growing volumes of data and its type and more interest in using data for predictive analytics.
  2. Faster, cheaper computers.
  3. Easier to use software.
  4. Tougher economic conditions and a need for competitive differentiation.

With the interactive and easy-to-use software which is more prevalent, predictive analytics no longer comes under the domain of mathematics or science. Business analysts and line-of-business experts are making use of these technologies well.

How does Predictive Analytics Technology work?

As big data is in great demand in the industry, it is important for professionals to have a clear perspective of how data science or business analysis to understand the basics of how predictive analytics technology and how it works.

Successful Predictive Analytics requires three things:

1. Data

The most common challenge faced by organizations in trying to implement Predictive Analytics is the lack of reliable data.

2. Statistics

Next comes the Statistics. Regression analysis estimates relationships between various variables are the primary tool used by the organization for predictive analytics.

3. Assumptions

Every Predictive model has an assumption behind it. Moreover, it is important to know what that assumption is and analyze whether it is true or not.

Businesses that are able to gather enough relevant information, develop the right type of statistical data carefully will typically produce more accurate predictions of the future. This can be the best Predictive Analytics Benefits that every business can experience.

Read Also – Why leverage Data Modernization for your business?

How Predictive Analytics helps to make better decisions?

  • Detecting Fraud

Combining multiple analytics methods can improve pattern detection and prevent criminal behavior. Since Cybersecurity is gaining popularity, high-performance behavioral analytics examines all actions on a network in real-time to spot abnormalities that may indicate fraud, zero-day vulnerabilities, and advanced persistent threats.

  • Optimizing market campaigns

Predictive analytics is used to determine customer responses or purchases, as well as promote cross-sell opportunities. These models help businesses attract, retain, and grow their most profitable customers.

  • Improved Operations

Most companies use predictive models to forecast inventory and manage resources. One of the popular sectors, Airlines utilizes predictive analytics to set ticket prices. Hotels can try to predict the number of guests for any type of event in a day which can help them to maximize and increase their revenue. This technology enables organizations to operate more efficiently.

  • Reducing Risks

Credit scores are important to help buyers to provide a perception to add their product to the cart or not. This can be a great example for Predictive Analytics. A credit score is a number generated by a predictive model that incorporates all data relevant to the person’s creditworthiness. Other issues include insurance claims and collections.

Read Also – How data-driven decisions help organization heads to fuel business growth?

Industries that make use of Predictive Analytics:

  • Banking & Finance

The Banking and Financial industry is one of the sectors which deals with enormous amounts of data. With Predictive Analytics, the businesses involved in this sector can easily detect and eliminate fraudulent activities, measure credit risks, maximize cross-sell or up-sell opportunities and retain their valuable customers. A live example is Commonwealth Bank which uses Predictive analytics to predict the likelihood of fraud activity or any transactions even before it is authorized. This means within 40 milliseconds of the transaction initiation.

  • Retail

Retailers are now everywhere and making use of Predictive Analytics for merchandise planning and price optimization techniques. This can be beneficial for analyzing the effectiveness of promotional activities and also to find out which offers are most appropriate for the customers. Staples gained futuristic customer insights by analyzing behavior and offering a complete picture of their customers and also knowing the ROI associated with it.

  • Healthcare

In addition to determining fraudulent activities, the Healthcare industry is taking steps to find out the patients who are at risk of chronic diseases and identify the interventions which can be the best. One of the largest pharmacies, Express Scripts makes use of Predictive Analytics to identify those who are not adhering to the prescribed treatments which can result in a savings of around $1500 to $9,000 per patient.

  • Governments

Governments are the major players in the advancement of computer technologies. The US Census Bureau estimates data to understand the population trends for decades. Governments have now started using Predictive Analytics for many of their business operations. This can enhance their services as well as their performance, detect and prevent fraudulent activity, and understand their customers in a better way. In addition to these factors, they also use this technology to enhance Cybersecurity.

  • Gas & Utilities

Be it predicting equipment failures and also the future needs of a business, mitigating safety and reliability risks, or improving the overall performance of the industry, Predictive Analytics is being leveraged. If you are aware of the second-largest public power utility in the US, the Salt River Project and one of Arizona’s largest water suppliers utilized this technology by analyzing machine sensor data which can predict the power-generating turbines which require maintenance.

  • Manufacturing

For manufacturers, it is completely important to identify factors and production failures as well as to optimize the parts, service the resources, and distribution. The most popular manufacturer that uses Predictive Analytics to better understand warranty claims which are an initiative that led to a 10 to 15% reduction in warranty costs.


Predictive Analytics is an important part of every business. Since end-users play a key role in businesses, they should figure out how to fulfill their needs as well as double your ROI without any doubts. Hence, make sure you implement Predictive Analytics to reap profits.

Way2Smile is the leader in dealing with Predictive Analytics Services and can also help you in implementing them hassle-free.

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